Title: Course Presentation

Module 1

Setting Up In The Aesthetics Industry

So Why The Aesthetics Industry?

- In the UK, the non-surgical aesthetics industry is said to be worth over £3 billion, according to research by Aesthetic Medicine magazine, the global anti-ageing market is predicted to be worth $421.4 billion (approx. £306bn) by 2030.
- Procedures like botulinum toxin and fillers account for 9 out of 10 of all cosmetic procedures performed in the UK
- What used to be a taboo subject is now widely talked about amongst our peers and embraced
- You can be your own boss, have the flexibility to work around your other commitments

Potential Revenue

- The average injectable patient will bring up to £1,400 per annum based on 4 botox treatments and 1 filler treatment depending on where you live.
- 50 patients will bring you a potential revenue of £70,000
- Add in more filler treatments, skincare and a wider range of treatments to increase turnover.

Pricing

Treatment

Average Cost

Potential Profit

Botulinum Toxin

Dermal Filler

Skin Peels

Microneedling

£85 per vial

£75 per syringe

£10 per treatment

£60 per treatment

£265 (two areas)

£210 (1ml nasolabial folds)

From £55 per treatment

£225 per treatment

Remember to benchmark against your competitors

Competency Framework

The Joint Council for Cosmetic Practitioners (JCCP) was established to support public protection for those accessing non- surgical cosmetic procedures and hair restoration surgery

The JCCP has been set up as a formally constituted charitable body, alongside its sister organisation, the Cosmetic Standards Practice Authority (CPSA).

The aim of the JCCP/CPSA is to further develop standards and guidance to ensure practitioners providing cosmetic treatments, whatever their professional or practice background can evidence their competence, commitment to public safety and agreed standards of practice through registration with the JCCP.

Core Competencies

(Summarised) A full version will be provided in your handbook on your practical training day.

Determine the patient’s competence to understand the assessment process and their capacity to give valid consent.

Undertake a concise and comprehensive cosmetic consultation and assessment.

Demonstrate appropriate consultation process, using appropriate verbal and non- verbal communication.

Document the assessment in line with relevant professional guidelines, including baseline photographs.

Recognise, respond and refer appropriately in relation to any concerns disclosed or identified such as skin lesions, psychological issues or safeguarding.

Understand confidentiality and consent guidance and the General Data Protection Regulation (GDPR).

Demonstrate ability to explain clearly to patients, with evidence-based rationale.

Elicit and clarify patient’s knowledge and understanding in order to enable informed consent in line with professional guidance about the proposed treatment(s).

Seek informed consent in writing for treatment and consent for pre and post images and document appropriately following relevant professional guidance.

Demonstrate effective communication skills in negotiating and agreeing a suitable treatment plan and appropriate care for the individual patient using an evidence based /best practice approach.

Document the agreed plan of care in line with professional /CPSA guidance.

Ensure patient is adequately prepared for the procedure, with opportunity to have a chaperone where requested.

Use universal infection control precautions

Demonstrate ability to identify relevant anatomical landmarks related to agreed procedure.

Prepare appropriate equipment and environment for agreed treatment as per CPSA standards.

Apply knowledge of topical local anaesthetic techniques.

Where applicable, prescribe appropriate treatment in line with prescribing legislation and medicine management guidance or ensure an accountable prescribing practitioner has validly prescribed treatment specifically for the person requesting treatment following a face- to- face consultation.

Dispose of all used equipment safely and appropriately following relevant guidance.

Record clearly and contemporaneously treatment provided as per professional guidance.

Provide relevant advice to patients undergoing interventions to encompass; Aftercare required, recognition of complications / adverse reaction and actions to take including who to contact if you are not available, Importance of seeking urgent care, required follow up and monitoring process.

Recognise and differentiate between common side effects and adverse events.

Recognise when to seek expert /professional guidance for complications/ adverse events.

Manage emergency /adverse events using evidence based protocols.

Recognise emergency events and demonstrate ability to provide basic life support.

Record and report adverse events and product safety concerns.

Demonstrate ability to critically review patient needs and effectiveness of planned treatment(s) against current evidence base and guidelines for practice.

Evaluate effectiveness of treatment(s) provided.

Overfilled lips

Public Misconceptions of Aesthetics

Frozen face

Alien features

Unnatural look