Title: Block 1 H2: An introduction to the basics of polling

Slide 1

Giving and Taking of Polls

The way in which the data is collected, or survey mode, varies.

Popular modes of data collection include mail, face-to-face, telephone, or online.

Giving and Taking of Polls

Polling Terminology:

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Q: 1. [...] are the means by which the interviews are being conducted, i.e., telephone, mail, internet or face to face.

2. [...] is when more than one type of interviewing mode is used in a survey, for example online and telephone.

3. [...] is the means by which the interviews are being conducted, i.e., telephone, mail, internet or face-to-face.

4. [...] is the opinions collected for analysis.
A: 1.Modes; 2.Mixed mode; 3.Survey mode; 4.Data

Slide 2

Giving and Taking of Polls

In face-to-face and phone surveys an interviewer administers the questions, while mail and online surveys are self-administered.

Giving and Taking of Polls

Polling Terminology:

Drag the words into the correct numerical boxes

Q: 1. [...] is the trained person administering (or asking) the questions to the respondent.

2. [...] can be part of a face to face or online survey. The interviewer hands the survey to the respondent and allows them to fill out their answers. This happens with exit polls, and can be used if the question topic is personal or sensitive.

3. [...] is when people decide whether or not to include themselves as potential survey respondents, causing a potential bias in the sample. This would lead to a non-probability based poll, and can occur with some internet panels.
A: 1. Interviewer; 2. Self-administered; 3. Self-selection

Slide 3

Giving and Taking of Polls