Title: Marketplace Live is a Fun Way To Learn About Marketing!

Q1: Intro to Marketing

Quarter 1: Introduction to Marketing

[Image: Quarter 1: Introduction to Marketing]

Marketplace Live is a Fun Way To Learn About Marketing!

Marketplace Live is a Fun Way
To Learn About Marketing!

[Image: Marketplace Live is a Fun Way To Learn About Marketing!]

It is a marketing game.

It is learning by doing.

It brings to life marketing concepts, principles, and ways of thinking.

It energizes the competitive spirit.

It is realistic

You do what your real-life counterparts do

Design brands // Design ad copy // Schedule media

Set selling prices // Hire and train sales people // Worry about profits

[Image: It is realistic You do what your real life counterparts do]

It is Organized

The game scenario follows the logical process of starting up a new product line.

You are guided through the decision-making process.

Detailed help files are available at the touch of a button.

In weeks 3-8, you complete six decision-making rounds, 1 round per week.

How is the Marketing Game Conducted?

[Image: Business hatching out of an egg]

At the outset of each quarter,
you’ll receive information
on the current situation.

The current situation is
evaluated, strategy
formulated, and tactics
set in place.

Tactical decisions are fed into
the Marketplace Live simulator, along with decisions of opponents.

Results of decisions are fed back to you.

The Obective is Profitability Capture a Dominant Market Position

Game Scenario

You work for a large international electronics firm.

Corporate Headquarters wants to enter the personal computer business.

Game Scenario: Firm Locations

[Image: World map with Chicago, Sao Paulo, Paris, and Shanghai]

You have been selected to head up the new marketing division to sell computers into Asia, the Americas, and Western Europe.

Several other international firms are entering the market at the same time.

Game Scenario

Your marketing strategy will be tightly focused on direct sales to business customers.

You will not sell to the home market or through retail stores.

You will sell through company-owned sales offices in major metropolitan markets around the world

[Image: Sales offices]